Hygeia invests in market research to get inside the mind of the garden care consumer

The team at Hygeia undertook a large market research study with one of Ireland’s leading independent market research agencies, iReach Insights. For over 20 years, their research expertise has helped organisations understand how people think, behave, and make decisions — and they pair that expertise with a tech-savvy approach, from early digital research methods to today’s AI-powered platforms.

iReach Insights conducted this research for Hygeia, examining insights on garden-care and lawn-care. The research conducted is nationally representative by age, gender, region and socioeconomic demographics. The research report provides insights into awareness of and purchasing triggers for garden-care products.

Maria O’Donnell, Marketing Manager at Hygeia said,

“It’s so important to understand the consumers’ perspective and what drives them to purchase. Market research like this isn’t about selling more, it’s about ensuring we are providing the right products to market that fit the needs of the consumer, and it’s as simple as just asking them.”

Some of the key findings from the research tapped into consumer attitudes and triggers for purchasing.

*Nationwide Study conducted as part of the iReach Consumer Decisions Omnibus Survey. Fieldwork undertaken from the 23rd to the 30th of July 2026.

To learn more visit www.hygeia.ie and view the full range of products on offer.